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Wednesday, December 12, 2012

HyperMap 2.0: Achieving High Performance Beyond the AGSB Classroom 24/7 20 Years Hence


Finally, an on-line GPS (Global Positioning System) to help navigate a hypermarketing 2.0 class in the Ateneo Graduate School of Business.


Now learning goes beyond the 4 walls of the AGSB classroom, and beyond the 15 meetings of the semester. Continuous learning 24/7 even after you finish the course, even after you complete your MBA, on your road to becoming the Most Valuable Brand that you can be, 20 years from now.
This Hyper-Map page has clickable links to different websites. Each task has a unique number to guide you.



Prequels: BUILDING STRONG FOUNDATIONS

0.2 START by knowing the road map
Here's an overview of this marketing management course:
http://www.hypermarketing2.com/2011/03/road-map-marketing-management-course.html

0.4 ALIGN with a VISION
The Ateneo Hymn creatively summarizes what we should be: EAGLES coming down from the hill to engage the world. Be sure to listen to the audio by clicking on the slideshare presentation in this post.
http://www.hypermarketing2.com/2009/10/permanently-present.html
http://www.josephdeungria.com/2011/04/song-for-mary-reflecting-ateneans.html

First Things First: Tasks 1 to 10

1 REGISTER  on-line as a student
Use form #1 here
http://www.josephdeungria.com/p/register.html

2  NOTIFY ON-LINE  In case you will ever be absent, late or undertime,
Use form #2 here
http://www.hypermarketing2.com/2010/11/on-line-form-2-how-to-inform-professor.html

3 LOCATE
Do you exist on-line?
http://www.josephdeungria.com/2011/03/do-you-exist-in-digital-world.html

4 CREATE
Create your individual accounts in google mail (gmail), blogger.com, slideshare.net, linkedin.com and facebook.com. These accounts will be used for our class discussions and for submitting and grading student assignments.
How? http://www.josephdeungria.com/2011/03/create-digital-you.html

4.2 BLOG
Integrate all your on-line communications.
https://www.josephdeungria.com/2010/11/why-blog-just-because-you-can-no.html

4.4 SHARE/ REGISTER your BLOG url here... (ask to join Facebook group "Hyper2 Online". Application needs to be approved before you can post.)
http://www.facebook.com/groups/v59agsb/permalink/205492396242011/

5 JOIN a COMMUNITY
In addition to 4B, Register your Student Blog "url" or "web address" here...
http://www.contaminationmarketing.com/2012/12/blue-blog-by-blue-blog.html?showComment=1355322565181#c2807791039159459342

6 LIKE
Go to Facebook and search for VCOACH. On the main page, look for the link where you can click "like".  Your "like" will help earn the Vcoach program sufficient numbers to earn its own customizable address and will also boost its organic search results. Click on the direct link below to go straight to vcoach
Direct link to VCOACH on Facebook 

7 FOLLOW
Be a follower of Coach Bong's main site. Click on the link: http://hypermarketing2.com/  and then look for the follower section on the right hand side of the page (scroll down if you don't see it. there are at least 38 followers and their thumbnail pictures are shown.). If you set up your google account correctly, then your picture should also appear as a follower.

8 LINK IN
Why Linked In?
http://www.hypermarketing2.com/2010/12/why-linked-in-vcoach-bong-de-ungria.html

9 LAUNCH the Worlds's Most Important Brand
http://www.josephdeungria.com/2011/03/worlds-most-important-brand-has-your.html

9.2 Add Heart and Soul to Your Personal Brand
http://www.josephdeungria.com/2013/01/your-personal-brand-logo-promise-success.html

10 JOIN the VIRTUAL CLASSROOM, PLAY by the rules and SUBMIT your requirements on-time and on-line. LEARN the BUSINESS VALUE of TIME
http://www.hypermarketing2.com/2012/01/time-after-time-business-value-of-on.html

10.2 DOWNLOAD and USE TEMPLATES
http://www.josephdeungria.com/2012/04/its-easier-with-templates.html

Second Gear: Tasks 11 to 20 


11 COMMUNICATE Effectively
http://www.josephdeungria.com/2011/08/21-secrets-of-effective-communications.html

11.2  TELL a compelling STORY
To be remembered, you need to tell a compelling unique, meaningful story...
http://www.josephdeungria.com/2010/12/vcoach-serves-hyper-20-plans.html

12 LOVE Marketing
This is the main blog post. Be sure to read 12.2, 12.4 and 12.6 in conjunction with this blogpost. Follow all instructions including taking the on-line test.
http://www.josephdeungria.com/2011/08/marketing-101.html

12.2 Model Marketing 101 
http://www.slideshare.net/josephdeungria/v47-i-love-marketing-model-created-by-prof-bong-de-ungria
http://www.josephdeungria.com/2011/08/marketing-101.html
12.4 Draw on Tissue
http://www.slideshare.net/josephdeungria/marketing-in-the-21st-century-tissue-paper-version-0912
http://www.josephdeungria.com/2011/08/marketing-101.html
12.6 Show and Tell: Apply to the Ateneo MBA
http://www.josephdeungria.com/2010/04/tell-and-show-20-creative-exercise-for.html
13 HYPERMARKET2 you and the brand with your name on it
http://www.josephdeungria.com/2010/03/hypermarketing-20-highly-personalized.html

14 LEARN why the Manny Pacquiao brand brings home the money
http://www.josephdeungria.com/2010/03/why-manny-pacquiao-brand-brings-home.html

15 DISCOVER your "unlimited rice" and throw away your "no ice"
http://www.hypermarketing2.com/2010/07/no-ice-and-unlimited-rice.html

16 OPEN with a BANG
http://www.hypermarketing2.com/2013/01/hyper2-opening-number.html

17 DROPBOX and SLIDESHARK
http://www.josephdeungria.com/2012/03/dropbox-and-slideshark.html


 Third Round: Paradigm Shifts:  Tasks 21 to 30  

21 DIGITIZE or DIE?
Watch a digital Christmas
http://www.josephdeungria.com/2010/12/de-ungria-digital-christmas-if-they-had.html
Watch and comment on this blogpost about how the Web2.0 is Changing the World...
http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html

22 Learn from Kotler blog by blog
http://vcoachbong.blogspot.com/2009/11/learning-kotler-on-blog.html

23 21st Century Marketing! View it in 3 dimensions...
http://ch1marketing21stcentury.blogspot.com/

24 Understand the guidelines for your own Kotler chapter assignment. Remember: there are 2 outputs required!
http://www.josephdeungria.com/2011/04/learn-marketing-concepts-by-asking.html

25 Submit your own Kotler assignment via email to vcoach.serves@gmail.com. Embed the assignment in your blog.

26 SHARE and LEARN from other hypermarketer's free for all!
http://www.facebook.com/groups/v59agsb/permalink/203043756486875/

27 ARE YOU A STEVE, BILL or WILL?
http://www.josephdeungria.com/2012/05/steve-jobs-bill-gates-and-will-ferrell.html

28 MARKETING 3.0
http://www.hypermarketing2.com/2013/01/marketing30-kotler-sets-new-frontier.html

30 REMEMBER THIS!
http://www.hypermarketing2.com/2013/03/remember-this-mastering-concepts.html


Fourth Dimension: Tasks 31 to 40 

31 ASSESS Midterm
Provide feedback on the class and your performance.
http://digitalremarks.blogspot.com/2010/09/midterm-assessment-where-are-you-and.html

32 LINK Strama and Markma
http://www.hypermarketing2.com/2013/02/strama-markma-linkage.html

33 JUST DO IT: Use the 10 Step Marketing Plan
http://www.hypermarketing2.com/2010/06/10-step-marketing-plan-template-and.html

34 LEARN from earlier 10 Steps
http://www.josephdeungria.com/2011/04/de-ungria-10-step-marketing-plan-group.html

35 DIAGNOSE with the 22P Marketing Stethoscope
http://www.josephdeungria.com/2011/04/de-ungria-18p-paradigm-for-marketing.html

38 TRUST but verify using TESTMOZ
http://vcoachbong.blogspot.com/2010/03/trust-but-verify-rewarding-excellent.html


Fifth Term: Tasks 41 to 50 

41 The Shoe and The Lion: Differentiating the Optimist and the Pessimist
http://www.josephdeungria.com/2011/03/shoe-and-lion.html

42 How Many Cows Sir, Mam?: Discovering Value Transformations
http://www.josephdeungria.com/2011/03/how-many-cows-sir.html


Going Senior: Tasks 51 to 60    

53 CASE Analysis using SPADER model

Getting Ready to Rumble: Tasks 61 to 70

63 MORE FUN! Branding a Country
http://www.hypermarketing2.com/2012/01/branding-philippines-1-for-fun.html

65 TRANSFORMING Options into Necessities: The Love Card Example
http://www.hypermarketing2.com/2011/04/transforming-options-into-necessities.html


Wimbledon Finals: Tasks 71 to 100   

 75 Survive and Thrive with your Highly Personal High Performance 20 Year Hypermarketing2 Plan
http://www.josephdeungria.com/2011/05/strategic-marketing-by-prof-de-ungria.html

76 First Things First! Why 20 Year Hypermarketing Plans Today?
http://www.josephdeungria.com/2013/07/why-20-year-hypermarketing-plans-today.html

80 Put your final updates on your individual blog embeds. Your blogs will serve as the final "quality" check before the final grade is given. Feel free to update any embeds to the latest and best version that you have. Pls. do this before the deadline given.

All the class requirements: brand launch, 20 year personal plan, 10 step product marketing plan, chapter reports, chapter questions, case analysis (if any) and special reports (if any) should be embedded in the blogs. Ensure that the embeds are optimized (save as Powerpoint 2007, also click on pictures in the presentation and click compress).

90 Answer "End of Class Survey"
Click this: http://www.hypermarketing2.com/p/register.html
Scroll down to Form no. 4: End of Class Survey of url and expected grade
Click "submit" after filling up the form. If you did this correctly, an acknowledgment receipt screen will be shown.
This is absolutely important as this will be the final customer feedback mechanism on the grade that you will receive. If the difference between your expected grade and coach' grade is 0.5 or less, you will not receive a call or email. Otherwise, if grade differential is more than 0.5, coach will call or email you.

91 Transform like Voltes V
http://www.josephdeungria.com/2010/10/vcoach-bong-de-ungria-and-prof-remigio.html

100 Send any questions to Prof. De Ungria by emailing vcoach.serves@gmail.com. For urgent messages, pls. feel free to text 0917-8571089. Pls. make sure to identify yourself in the SMS.


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