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Friday, February 17, 2017

Hyper 3.0: Latest Hypermarketing Map


Finally, an on-line GPS (Global Positioning System) to help navigate a hypermarketing 2.0 class in the Ateneo Graduate School of Business.


Now learning goes beyond the 4 walls of the AGSB classroom, and beyond the 15 meetings of the semester. Continuous learning 24/7 even after you finish the course, even after you complete your MBA, on your road to becoming the Most Valuable Brand that you can be, 20 years from now.


This Hyper-Map page has clickable links to different websites. Each task has a unique number to guide you.


Prequels: BUILDING STRONG FOUNDATIONS


2 ALIGN with a VISION
The Ateneo Hymn creatively summarizes what we should be: EAGLES coming down from the hill to engage the world. Be sure to listen to the audio by clicking on the slideshare presentation in this post.
http://www.josephdeungria.com/2011/04/song-for-mary-reflecting-ateneans.html

3  KNOW THE SCORE  and CHOOSE  Which ROUTE
Know How the Grading System Is and Choose the Route Which Best Fits Your Z...
http://www.slideshare.net/josephdeungria/the-road-less-travelled-71851191


First Things First: Tasks 1 to 10

4 CREATE
Create your individual accounts in google mail (gmail), blogger.com, slideshare.net, linkedin.com and facebook.com. These accounts will be used for our class discussions and for submitting and grading student assignments.
How? http://www.josephdeungria.com/2011/03/create-digital-you.html

5 ZYX and MBO
http://www.josephdeungria.com/2016/09/why-zyx-is-better-than-abc-leadership.html

6 TRANSLATE
Translate Course Objectives
http://www.josephdeungria.com/2016/09/translating-from-text-to-heart-and-mind.html

7 LAUNCH the Worlds's Most Important Brand
http://www.josephdeungria.com/2011/03/worlds-most-important-brand-has-your.html

8 BREATHE Heart and Soul to Your Personal Brand
http://www.josephdeungria.com/2013/01/your-personal-brand-logo-promise-success.html

9 JOIN the VIRTUAL CLASSROOM, PLAY by the rules and SUBMIT your requirements on-time and on-line. LEARN the BUSINESS VALUE of TIME

10 DOWNLOAD and USE TEMPLATES
http://www.josephdeungria.com/2012/04/its-easier-with-templates.html

Second Gear: Tasks 11 to 20 

11 COMMUNICATE Effectively
http://www.josephdeungria.com/2017/02/convince-like-steve-secrets-to.html
https://www.slideshare.net/josephdeungria/convince-like-steve-jobs

11.2  TELL a compelling STORY
To be remembered, you need to tell a compelling unique, meaningful story...
http://www.josephdeungria.com/2010/12/vcoach-serves-hyper-20-plans.html

12 LOVE Marketing
http://www.josephdeungria.com/2011/08/marketing-101.html


12.4 Draw on Tissue
http://www.slideshare.net/josephdeungria/marketing-in-the-21st-century-tissue-paper-version-0912
http://www.josephdeungria.com/2011/08/marketing-101.html

12.6 Show and Tell: Apply to the Ateneo MBA
http://www.josephdeungria.com/2010/04/tell-and-show-20-creative-exercise-for.html

13 HYPERMARKET2 you and the brand with your name on it
http://www.josephdeungria.com/2010/03/hypermarketing-20-highly-personalized.html

14 LEARN why the Manny Pacquiao brand brings home the money
http://www.josephdeungria.com/2010/03/why-manny-pacquiao-brand-brings-home.html

15 DISCOVER your "unlimited rice" and throw away your "no ice"
http://www.josephdeungria.com/2011/03/no-ice-and-unlimited-rice.html

16 OPEN with a BANG


17 DROPBOX and SLIDESHARK
http://www.josephdeungria.com/2012/03/dropbox-and-slideshark.html

18 CHOOSE YOUR ROUTE
http://www.josephdeungria.com/2017/02/choose-your-path.html


Third Round: Paradigm Shifts:  Tasks 21 to 30  

21 7 BRAND ONE-PAGER ASSIGNMENT (Individual)
http://www.josephdeungria.com/2017/01/create-your-personal-brands-one-pager.html

22  LINK IN ASSIGNMENT (Individual)
Why Linked In?
http://www.josephdeungria.com/2017/02/why-linked-in.html

23 UNLEASH THE SUPER-BRANDS ASSIGNMENT (Individual)
http://www.josephdeungria.com/2017/02/unleash-super-brands-with-marketing.html

24 Understand the guidelines for your own Kotler chapter assignment. Remember: there are 2 outputs required!

26 SHARE and LEARN from other hypermarketer's free for all!
http://www.facebook.com/groups/v59agsb/permalink/203043756486875/

27 ARE YOU A STEVE, BILL or WILL?
http://www.josephdeungria.com/2012/05/steve-jobs-bill-gates-and-will-ferrell.html

28 BLOG
Integrate all your on-line communications.
https://www.josephdeungria.com/2010/11/why-blog-just-because-you-can-no.html

29 SESSION CERTIFICATES ASSIGNMENT (Group): MAKING MARKETING MEMORABLE
http://www.josephdeungria.com/2017/02/3m-making-marketing-memorable.html

30 REMEMBER THIS!


Fourth Dimension: Tasks 31 to 40 

33 JUST DO IT: Use the 10 Step Marketing Plan

34 LEARN from earlier 10 Steps
http://www.josephdeungria.com/2016/08/10-step-marketing-plan-comprehensive.html

35 DIAGNOSE with the  Marketing Stethoscope
http://www.josephdeungria.com/2016/08/marketing-stethoscope-diagnostic.html

38 TRUST but verify using TESTMOZ
http://vcoachbong.blogspot.com/2010/03/trust-but-verify-rewarding-excellent.html


Fifth Term: Tasks 41 to 50 
41 The Shoe and The Lion: Differentiating the Optimist and the Pessimist
http://www.josephdeungria.com/2011/03/shoe-and-lion.html

42 How Many Cows Sir, Mam?: Discovering Value Transformations
http://www.josephdeungria.com/2011/03/how-many-cows-sir.html


Going Senior: Tasks 51 to 60    

53 CASE Analysis using SPADER model

Getting Ready to Rumble: Tasks 61 to 70


61 Primus for Optimal Learning
http://www.josephdeungria.com/2017/05/primus-for-optimal-learning.html

62  Play by The Score: Primus and PreWork Scoring Sheets and Samples
http://www.josephdeungria.com/2011/12/play-by-score.html

63 MORE FUN! Branding a Country


65 TRANSFORMING Options into Necessities: The Love Card Example
https://www.youtube.com/watch?v=K--SJobaZgg


Wimbledon Finals: Tasks 71 to 100   

75 Survive and Thrive with your Highly Personal High Performance 20 Year Hypermarketing2 Plan
http://www.josephdeungria.com/2016/08/survive-and-thrive-with-20-year-hyper3.html

76 First Things First! Why 20 Year Hypermarketing Plans Today?
http://www.josephdeungria.com/2013/07/why-20-year-hypermarketing-plans-today.html

78 Top 10 Marketing-Based Action Plans after the Course
http://www.josephdeungria.com/2017/02/action.html

80 Put your final updates on your individual blog embeds. Your blogs will serve as the final "quality" check before the final grade is given. Feel free to update any embeds to the latest and best version that you have. Pls. do this before the deadline given.

All the class requirements: brand launch, 20 year personal plan, 10 step product marketing plan, chapter reports, chapter questions, case analysis (if any) and special reports (if any) should be embedded in the blogs. Ensure that the embeds are optimized (save as Powerpoint 2007, also click on pictures in the presentation and click compress).

90 Answer "End of Class Survey"
Click this:


Click "submit" after filling up the form. If you did this correctly, an acknowledgment receipt screen will be shown.
This is absolutely important as this will be the final customer feedback mechanism on the grade that you will receive. If the difference between your expected grade and coach' grade is 0.5 or less, you will not receive a call or email. Otherwise, if grade differential is more than 0.5, coach will call or email you.

91 Transform like Voltes V
http://www.josephdeungria.com/2010/10/vcoach-bong-de-ungria-and-prof-remigio.html

100 Send any questions to Prof. De Ungria by emailing vcoach.serves@gmail.com. For urgent messages, pls. feel free to text 0917-8571089. Pls. make sure to identify yourself in the SMS.



In addition to Facebook, Twitter and Instagram, new on-line platforms have come-up that have met specific niche demands of the market.

The demand? Have a visual hypermap to see the latest versions of the class lectures.
This complements the existing hypermaps that can be found above.

The new answer (service): Pinterest

Check it out: http://www.pinterest.com/vcoachbong/slideshare/


1 comment:

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