How do you learn 220 marketing concepts from Kotler? Blog by Blog...
Finally, Vcoach has discovered the appropriate technology to "progressively" build the learning experience. Topics were grouped under the 7 tasks of Marketing for the 21st Century. (This is based on the way Philip Kotler did it for his marketing textbook: "Marketing Management", 13th edition. Here are the blog by blog links...
1. Developing Marketing Strategies and Plans
2. Capturing Marketing Insights and Performance
Gathering Information and Scanning the Environment
Conducting Market Research and Forecasting Demand
3. Connecting with Customers
Creating Customer Value, Satisfaction and Loyalty
Analyzing Consumer Markets
Analyzing Business Markets
Identifying Market Segments and Targets
4. Building Strong Brands
Creating Brand Equity
Crafting the Brand Positioning
Dealing with Competition
5. Shaping the Market Offerings
Setting Product Strategy
Designing and Managing Services
Developing Pricing Strategies and Programs
6a Delivering Value
Designing and Managing Integrated Marketing Channels
Managing Retailing, Wholesaling and Logistics
6b. Communicating Value
Designing and Managing Integrated Marketing Communications
Managing Mass Communications: Advertising, sales Promotions, Events and Experiences, and Public Relations
Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling
7. Creating Successful Long-Term Growth
Introducing New Market Offerings
Tapping into Global Markets
Managing a Holistic Marketing Organization for the Long Run
Blogs created and continuously updated by Prof. Remigio Joseph "Bong" De Ungria of the marketing cluster of the Ateneo Graduate School of Business, under the vcoach.serves@gmail.com username.
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