Finally, an on-line GPS (Global Positioning System) to help navigate a hypermarketing 2.0 class in the Ateneo Graduate School of Business.
Now learning goes beyond the 4 walls of the AGSB classroom, and beyond the 15 meetings of the semester. Continuous learning 24/7 even after you finish the course, even after you complete your MBA, on your road to becoming the Most Valuable Brand that you can be, 20 years from now.
This Hyper-Map page has clickable links to different websites. Each task has a unique number to guide you.
Prequels: BUILDING STRONG FOUNDATIONS
2 ALIGN with a VISION
The Ateneo Hymn creatively summarizes what we should be: EAGLES coming down from the hill to engage the world. Be sure to listen to the audio by clicking on the slideshare presentation in this post.
http://www.josephdeungria.com/2011/04/song-for-mary-reflecting-ateneans.html
3 KNOW THE SCORE and CHOOSE Which ROUTE
Know How the Grading System Is and Choose the Route Which Best Fits Your Z...
http://www.slideshare.net/josephdeungria/the-road-less-travelled-71851191
First Things First: Tasks 1 to 10
4 CREATE
Create your individual accounts in google mail (gmail), blogger.com, slideshare.net, linkedin.com and facebook.com. These accounts will be used for our class discussions and for submitting and grading student assignments.
How? http://www.josephdeungria.com/2011/03/create-digital-you.html
5 ZYX and MBO
http://www.josephdeungria.com/2016/09/why-zyx-is-better-than-abc-leadership.html
6 TRANSLATE
Translate Course Objectives
http://www.josephdeungria.com/2016/09/translating-from-text-to-heart-and-mind.html
7 LAUNCH the Worlds's Most Important Brand
http://www.josephdeungria.com/2011/03/worlds-most-important-brand-has-your.html
8 BREATHE Heart and Soul to Your Personal Brand
http://www.josephdeungria.com/2013/01/your-personal-brand-logo-promise-success.html
9 JOIN the VIRTUAL CLASSROOM, PLAY by the rules and SUBMIT your requirements on-time and on-line. LEARN the BUSINESS VALUE of TIME
10 DOWNLOAD and USE TEMPLATES
http://www.josephdeungria.com/2012/04/its-easier-with-templates.html
Second Gear: Tasks 11 to 20
11 COMMUNICATE Effectivelyhttp://www.josephdeungria.com/2017/02/convince-like-steve-secrets-to.html
https://www.slideshare.net/josephdeungria/convince-like-steve-jobs
11.2 TELL a compelling STORY
To be remembered, you need to tell a compelling unique, meaningful story...
http://www.josephdeungria.com/2010/12/vcoach-serves-hyper-20-plans.html
12 LOVE Marketing
http://www.josephdeungria.com/2011/08/marketing-101.html
12.4 Draw on Tissue | |
http://www.slideshare.net/josephdeungria/marketing-in-the-21st-century-tissue-paper-version-0912 http://www.josephdeungria.com/2011/08/marketing-101.html |
|
12.6 Show and Tell: Apply to the Ateneo MBA | |
http://www.josephdeungria.com/2010/04/tell-and-show-20-creative-exercise-for.html |
http://www.josephdeungria.com/2010/03/hypermarketing-20-highly-personalized.html
14 LEARN why the Manny Pacquiao brand brings home the money
http://www.josephdeungria.com/2010/03/why-manny-pacquiao-brand-brings-home.html
15 DISCOVER your "unlimited rice" and throw away your "no ice"
http://www.josephdeungria.com/2011/03/no-ice-and-unlimited-rice.html
16 OPEN with a BANG
17 DROPBOX and SLIDESHARK
http://www.josephdeungria.com/2012/03/dropbox-and-slideshark.html
18 CHOOSE YOUR ROUTE
http://www.josephdeungria.com/2017/02/choose-your-path.html
Third Round: Paradigm Shifts: Tasks 21 to 30
21 7 BRAND ONE-PAGER ASSIGNMENT (Individual)
http://www.josephdeungria.com/2017/01/create-your-personal-brands-one-pager.html
22 LINK IN ASSIGNMENT (Individual)
Why Linked In?
http://www.josephdeungria.com/2017/02/why-linked-in.html
23 UNLEASH THE SUPER-BRANDS ASSIGNMENT (Individual)
http://www.josephdeungria.com/2017/02/unleash-super-brands-with-marketing.html
24 Understand the guidelines for your own Kotler chapter assignment. Remember: there are 2 outputs required!
26 SHARE and LEARN from other hypermarketer's free for all!
http://www.facebook.com/groups/v59agsb/permalink/203043756486875/
27 ARE YOU A STEVE, BILL or WILL?
http://www.josephdeungria.com/2012/05/steve-jobs-bill-gates-and-will-ferrell.html
28 BLOG
Integrate all your on-line communications.
https://www.josephdeungria.com/2010/11/why-blog-just-because-you-can-no.html
29 SESSION CERTIFICATES ASSIGNMENT (Group): MAKING MARKETING MEMORABLE
http://www.josephdeungria.com/2017/02/3m-making-marketing-memorable.html
30 REMEMBER THIS!
Fourth Dimension: Tasks 31 to 40
33 JUST DO IT: Use the 10 Step Marketing Plan
34 LEARN from earlier 10 Steps
http://www.josephdeungria.com/2016/08/10-step-marketing-plan-comprehensive.html
35 DIAGNOSE with the Marketing Stethoscope
http://www.josephdeungria.com/2016/08/marketing-stethoscope-diagnostic.html
38 TRUST but verify using TESTMOZ
http://vcoachbong.blogspot.com/2010/03/trust-but-verify-rewarding-excellent.html
Fifth Term: Tasks 41 to 50
41 The Shoe and The Lion: Differentiating the Optimist and the Pessimist
http://www.josephdeungria.com/2011/03/shoe-and-lion.html
42 How Many Cows Sir, Mam?: Discovering Value Transformations
http://www.josephdeungria.com/2011/03/how-many-cows-sir.html
Going Senior: Tasks 51 to 60
53 CASE Analysis using SPADER model
http://www.josephdeungria.com/2011/04/case-analysis.html
55 INTEGRATE your COMMUNICATIONS
http://www.josephdeungria.com/2010/05/integrated-marketing-communications.html
58 CASE STUDY: Addmix Transformers
55 INTEGRATE your COMMUNICATIONS
http://www.josephdeungria.com/2010/05/integrated-marketing-communications.html
58 CASE STUDY: Addmix Transformers
Getting Ready to Rumble: Tasks 61 to 70
61 Primus for Optimal Learning
http://www.josephdeungria.com/2017/05/primus-for-optimal-learning.html
62 Play by The Score: Primus and PreWork Scoring Sheets and Samples
http://www.josephdeungria.com/2011/12/play-by-score.html
63 MORE FUN! Branding a Country
65 TRANSFORMING Options into Necessities: The Love Card Example
https://www.youtube.com/watch?v=K--SJobaZgg
Wimbledon Finals: Tasks 71 to 100
75 Survive and Thrive with your Highly Personal High Performance 20 Year Hypermarketing2 Plan
http://www.josephdeungria.com/2016/08/survive-and-thrive-with-20-year-hyper3.html
76 First Things First! Why 20 Year Hypermarketing Plans Today?
http://www.josephdeungria.com/2013/07/why-20-year-hypermarketing-plans-today.html
78 Top 10 Marketing-Based Action Plans after the Course
http://www.josephdeungria.com/2017/02/action.html
80 Put your final updates on your individual blog embeds. Your blogs will serve as the final "quality" check before the final grade is given. Feel free to update any embeds to the latest and best version that you have. Pls. do this before the deadline given.
All the class requirements: brand launch, 20 year personal plan, 10 step product marketing plan, chapter reports, chapter questions, case analysis (if any) and special reports (if any) should be embedded in the blogs. Ensure that the embeds are optimized (save as Powerpoint 2007, also click on pictures in the presentation and click compress).
90 Answer "End of Class Survey"
Click this:
Click "submit" after filling up the form. If you did this correctly, an acknowledgment receipt screen will be shown.
This is absolutely important as this will be the final customer feedback mechanism on the grade that you will receive. If the difference between your expected grade and coach' grade is 0.5 or less, you will not receive a call or email. Otherwise, if grade differential is more than 0.5, coach will call or email you.
91 Transform like Voltes V
http://www.josephdeungria.com/2010/10/vcoach-bong-de-ungria-and-prof-remigio.html
100 Send any questions to Prof. De Ungria by emailing vcoach.serves@gmail.com. For urgent messages, pls. feel free to text 0917-8571089. Pls. make sure to identify yourself in the SMS.
In addition to Facebook, Twitter and Instagram, new on-line platforms have come-up that have met specific niche demands of the market.
The demand? Have a visual hypermap to see the latest versions of the class lectures.
This complements the existing hypermaps that can be found above.
The new answer (service): Pinterest
Check it out: http://www.pinterest.com/vcoachbong/slideshare/