Pages

Friday, September 3, 2010

Learning Marketing Concepts Blog by Blog

How do you eat an elephant? Piece by piece!

How do you learn 220 marketing concepts from Kotler? Blog by Blog...

Who is Philip Kotler? He is considered by some as the father of modern day marketing and considered as the world's foremost expert on marketing.


Finally, Vcoach has discovered the appropriate technology to "progressively" build the learning experience. Topics were grouped under the 7 tasks of Marketing for the 21st Century. (This is based on the way Philip Kotler did it for his marketing textbook: "Marketing Management", 13th edition.   Here are the blog by blog links...

1. Developing Marketing Strategies and Plans

2. Capturing Marketing Insights and Performance
Gathering Information and Scanning the Environment
Conducting Market Research and Forecasting Demand

3. Connecting with Customers
Creating Customer Value, Satisfaction and Loyalty
Analyzing Consumer Markets
Analyzing Business Markets
Identifying Market Segments and Targets

4. Building Strong Brands
Creating Brand Equity
Crafting the Brand Positioning
Dealing with Competition

5. Shaping the Market Offerings
Setting Product Strategy
Designing and Managing Services
Developing Pricing Strategies and Programs

6a Delivering Value
Designing and Managing Integrated Marketing Channels
Managing Retailing, Wholesaling and Logistics

6b. Communicating Value
Designing and Managing Integrated Marketing Communications
Managing Mass Communications: Advertising, sales Promotions, Events and Experiences, and Public Relations
Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling

7. Creating Successful Long-Term Growth
Introducing New Market Offerings
Tapping into Global Markets
Managing a Holistic Marketing Organization for the Long Run

Blogs created  and continuously updated  by Prof. Remigio Joseph "Bong" De Ungria of the marketing cluster of the Ateneo Graduate School of Business,  under the vcoach.serves@gmail.com username.

14 comments:

  1. Great information provided. I appreciate your work. I like the way you write about marketing. Awesome, keep it up.

    Event Marketing

    ReplyDelete
  2. This is a brilliant writing and very pleased to find this site. I couldn’t discover to much different information on your blog. I will surely be back again to look at some other important posts that you have in future.
    computer jobs at home

    ReplyDelete
  3. I really loved reading your thoughts, obviously you know what are you talking about! Your site is so easy to use too, I’ve bookmark it in my folder
    Workmen’s Compensation

    ReplyDelete
  4. I really loved reading your thoughts, obviously you know what are you talking about! Your site is so easy to use too, I’ve bookmark it in my folder
    Lubbock Advertising Agencies

    ReplyDelete
  5. Thanks for the information and links you shared this is so should be a useful and quite informative!sourcing in China

    ReplyDelete
  6. Really!!! I am very impressed after reading this blog. thanks for providing deep information for
    schedule

    ReplyDelete
  7. Thank you so much, this a great help. brief description for submission thanks.
    social media agency abu dhabi

    ReplyDelete
  8. It doesn't look too old, what so ever nice location.
    Jason cribbis

    ReplyDelete
  9. You have some honest ideas here. I done a research on the issue and discovered most peoples will agree with your blog.
    mca business

    ReplyDelete
  10. Super blog and very nice presenting your information about the digital marketing..super work.
    digital marketing

    ReplyDelete
  11. I never forget your blog and always keep these information in my mind and that's why i appreciate it.
    your brand visibility

    ReplyDelete
  12. This discussion unexpectedly takes my attention to join inside. Well, after I read all of them, it gives me new idea for my blog. thanks
    anti counterfeiting

    ReplyDelete
  13. There are so many marketing agency all over the world. But all the marketing agency is not perfect for you. If you want to hire the best marketing agency for digital marketing service then visit our site.

    ReplyDelete